A mobile app should provide an enhanced experience. Often a mobile app offers features that a mobile website or web app isn't capable of because it can have greater access to the mobile device's hardware (such as GPS, camera and microphone).
Mobile apps can be built specifically for one device or adapted to fit several from one design. In the UK, most mobile phones use either the iOS or Android platform.
Creating a mobile app involves strategy, branding, design, user experience, user interface design and development, and testing. After launch, maintenance and support should aso be considered.
We will make sure your app gets through the Apple store and Google Play acceptance process.
The Eastpoint team’s skillset covers all aspects of mobile app design and development. This includes strategy and planning, design and ux, development, testing and maintenance and support.
We can also analyse and improve existing apps. While we are a full-service dev shop, each part of the process can be offered on its own, depending on your strategy.
We also work in design sprints [LINK], rapidly prototyping ideas and solutions prior to long term financial commitment.
There are more Android devices used in the UK than iOS, though not by a huge margin, and since Apple lost ground a few years back, it has steadily clawed back some of that market.
Apps can be built specifically for iOS and specifically for Android. This is called a native app. Generally, the result is slicker and offers better access to features such as accelerator, camera and location, because it was built specifically for that device.
Hybrid apps are installed in the same way (through App Store or Play Store), so depending on the features and/or design, the user may never be aware of the difference. Hybrid apps have the benefit of being much quicker to develop and deploy to different devices types.
But there is a but… hybrid apps can become cost-prohibitive when wanting more complicated and immersive functions. While an app built for each type of device is usually preferable, depending on scope and budget, Xamarin can be a great alternative.
Android and iOS account for the majority of mobile phones in the UK and the percentage market share for Windows phone is much lower (single figures).
If you want to cover all bases (here are the apps on Windows), or you have a specific requirement, Windows could be for you.