Mobile app development

iOS, Android, hybrid and Xamarin

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Mobile apps that look good and feel natural require a skilled team. From concept to launch and future improvements, there is a process needed to get that smooth UI.

A mobile app should provide an enhanced experience. Often a mobile app offers features that a mobile website or web app isn't capable of because it can have greater access to the mobile device's hardware (such as GPS, camera and microphone).

Mobile apps can be built specifically for one device or adapted to fit several from one design. In the UK, most mobile phones use either the iOS or Android platform.

Creating an app

Creating a mobile app involves strategy, branding, design, user experience, user interface design and development, and testing. After launch, maintenance and support should aso be considered.

We will make sure your app gets through the Apple store and Google Play acceptance process.

Our development approach

The Eastpoint team’s skillset covers all aspects of mobile app design and development. This includes strategy and planning, design and ux, development, testing and maintenance and support.

We can also analyse and improve existing apps. While we are a full-service dev shop, each part of the  process can be offered on its own, depending on your strategy.

We also work in design sprints [LINK], rapidly prototyping ideas and solutions prior to long term financial commitment.

Learn more about the app development process

iOS or Android

There are more Android devices used in the UK than iOS, though not by a huge margin, and since Apple lost ground a few years back, it has steadily clawed back some of that market. 

Apps can be built specifically for iOS and specifically for Android. This is called a native app. Generally, the result is slicker and offers better access to features such as accelerator, camera and location, because it was built specifically for that device.

More on iOS development

More on Android development

Our recommendation is that the difference between iOS and Android use is small enough to make decisions based on your own circumstances and audience, rather than market share.


Hybrid apps and Xamarin

There is another option to native apps. A hybrid app is an HTML5, CSS and Javascript web application (the same technology used for normal websites), that is then adapted to be used on various devices. 

Hybrid apps are installed in the same way (through App Store or Play Store), so depending on the features and/or design, the user may never be aware of the difference. Hybrid apps have the benefit of being much quicker to develop and deploy to different devices types. 

But there is a but… hybrid apps can become cost-prohibitive when wanting more complicated and immersive functions. While an app built for each type of device is usually preferable, depending on scope and budget, Xamarin can be a great alternative. 

More on Xamarin

Windows phone development

Android and iOS account for the majority of mobile phones in the UK and the percentage market share for Windows phone is much lower (single figures). 

If you want to cover all bases (here are the apps on Windows), or you have a specific requirement, Windows could be for you.

More on Windows phone

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