Google warnings over mobile usability

By Amy, Eastpoint Software on 19 March 2015

Google have been emailing webmasters in the last couple of days with warnings about how their websites operate on mobile devices. The email details the usability errors are on your site and provides guidelines to adhere to (the guidelines are not specific to the website, just general).

What are the implications?

The implication, as outlined by Google, is that websites not seen as mobile friendly by Google Search will be ranked appropriately for smartphone users. This means that you are likely to slip in the rankings if you do not act on the email.

The fact that Google are sending out these notifications also suggests that a new mobile algorithm could be imminent. You may have heard about Google algorithms - it's what they use to rank websites, and it is subject to change.

What should I do next?

If your only source of reaching customers is through a website that Google has flagged as having usability issues for mobile users, this is a problem. It is worth considering building a mobile version, or responsive version, of your website.

From a non-tech point of view, it can be a bit overwhelming getting an email announcing multiple errors on your site for mobile users. If you have any questions, please ask in the comments below and we'll get back to you. You can also contact your programmer if you are unsure.

The importance of mobile users

That Google are putting such emphasis on mobile-friendly sites is not unexpected. More and more people are using their mobiles and tablets to search online (I use mine all the time).

This is a bit of a double-whammy - if your website has multiple usablity errors, not only are customers potentially having a hard time using your site, but you are also going to be penalised in the rankings, and they might not find it at all.

Now could be the time to invest in a mobile site. We've got lots of experience with this, give us a call for a chat about how your website can be mobile-friendly on 01223 690164.