Remember this data is from the US, and a comparison of December 2014 to December 2015. As US trends are often in line with UK trends, it's relevant to see these statistics in lieu of a comparable study from the UK.
Q: Are more online minutes spent on computers or smartphones and tablets?
A: Mobile devices
65% of online minutes are via a mobile device (up on last year)
35% of minutes are via a computer
Q: Are more people using their mobiles to go online?
7% increase for unique visitors to mobile apps (year-on-year)
5% increase to unique visitors to mobile website (year-on-year)
Q: Do people spend more time on mobile apps or websites?
A: Mobile apps
86% mobile app
14% mobile web
Many streaming, gaming and messenger apps will take up large amounts of time, whereas a website, for example a shopping website, only needs time to browse and buy, or collect information.
Q: Do websites get more hits from a computer of a mobile device?
68% computers (down year-on-year)
32% mobile devices (up year-on-year)
Q: Do older people spend less time on smartphones than younger people?
Adults 18-34: Two thirds of time spent on smartphone (up)
Adults 35-54: Half of time spent on smartphone (up)
Q: Do people spend more time on smartphones or tablets?
Smartphones 83% (up)
Q: Is more time spent on mobile websites or mobile apps when using a smartphone?
86% app minutes
14% browser minutes
Q: What is the most popular social media site?
Q: What is the most popular ecommerce retail site?