The IAB digital trends report gives us some new stats into website and app popularity, as well as usage across different devices.
Remember this data is from the US, and a comparison of December 2014 to December 2015. As US trends are often in line with UK trends, it's relevant to see these statistics in lieu of a comparable study from the UK.
A: Mobile devices
65% of online minutes are via a mobile device (up on last year)
35% of minutes are via a computer
7% increase for unique visitors to mobile apps (year-on-year)
5% increase to unique visitors to mobile website (year-on-year)
A: Mobile apps
86% mobile app
14% mobile web
Many streaming, gaming and messenger apps will take up large amounts of time, whereas a website, for example a shopping website, only needs time to browse and buy, or collect information.
68% computers (down year-on-year)
32% mobile devices (up year-on-year)
Adults 18-34: Two thirds of time spent on smartphone (up)
Adults 35-54: Half of time spent on smartphone (up)
Smartphones 83% (up)
86% app minutes
14% browser minutes