#blog

Mobiles overtake laptops for internet browsing

By Amy, Eastpoint Software on 07 August 2015

An Ofcom survey has revealed that most people prefer to use a mobile rather than laptop - the first time statistics have shown this preference.

Use of smart phones has overtaken the use of laptops for accessing the internet, according to Ofcom.

This chart from the Financial Times website shows how laptops as the "device of choice" has declined in the last three years, going from 46% of internet browsers preferring a laptop in 2013, to 40% in 2014 and 30% this year.

Desktop computer as the most important device has also taken a tumble, halving from 28% in 2013 to 14% in 2015.

Like smart phones, tablet use has also been going up and up, from 8% in 2013 to 19% in 2015.

These statistics show the importance of mobile, but also of choice. A lot of people still use laptops, desktop, and the medium sized screen of a tablet. Also, what you are accessing online plays a part. It has been previously reported that consumers prefer to see a larger screen when making a purchase.

In a statement on their findings, Ofcom refereed to the UK as a "smart phone society".

"Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate," they said in a press released.

"Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.

""Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%."