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Freemium strategy and examples

The freemium model is a popular business strategy used by many startups, particularly in the digital and software sectors. This approach offers a basic version of a product or service for free, while charging for advanced features or enhanced functionalities. The main objective is to attract a large user base

Intel's Metrics Mastery: Ambition backed by OKRs

Intel Inside the Numbers Intel Corporation, the behemoth of the semiconductor industry, mastered the art of using metrics to steer its course to success. Here we delve into how Intel created OKRs (Objectives and Key Results), how they used it to turn potential pitfalls into stepping stones, and what we

Twelve-Factor Apps: Deep Dive

In our chosen realm of software development, the Twelve-Factor App methodology has gained attention for its comprehensive approach to building scalable, maintainable, and portable applications. Originally devised by developers at Heroku, this methodology provides a framework for developing applications that can be seamlessly deployed to the cloud, addressing many challenges

What is the Lean Startup?

The Lean Startup has emerged as a transformative philosophy, shaping how new companies are built and how new products are launched. Pioneered by Eric Ries in his book "The Lean Startup", this methodology has become a cornerstone for startups looking to innovate rapidly and efficiently. Let's

Technical Certifications vs. Academic Paths for Senior Developers

Senior and lead developers find themselves at a crossroads when considering the next steps in professional growth. The dilemma often revolves around deepening technical expertise through certifications or broadening theoretical knowledge via academic routes, such as courses in fundamentals of computing and computer science. This article delves into the comparative

Software as a Service v Multi-Tenant app. The same thing?

The concepts of multi-tenant applications and Software as a Service (SaaS) are closely related but not identical. Understanding the distinction between the two is crucial for grasping how modern cloud services and applications are delivered. Let's break down the two terms to clarify their relationship and differences. Multi-Tenant

Multi-Tenant Applications: Understanding and Examples

The term "multi-tenant application" frequently surfaces across various business and technology discussions. But what exactly does this term entail, and why has it become a cornerstone for many successful enterprises? This article aims to shed light on multi-tenant applications, breaking down their complexities into understandable segments, and highlighting

Decoding Infrastructure as Code (IaC) Options in Azure: A Comparative Guide

The ability to efficiently manage and provision IT infrastructure is more crucial than ever. Azure offers tools to facilitate this through Infrastructure as Code (IaC), as do several independent suppliers. IaC allows developers and IT professionals to automate the setup and maintenance of infrastructure using code, ensuring consistency, reducing human

Single Sign-On (SSO) for Streamlined Business Operations

Digital agility and security are paramount, Single Sign-On (SSO) presents itself as a compelling solution for modern businesses. SSO enables employees to access multiple applications and systems with a single authentication process, significantly simplifying the digital landscape of an organisation. This strategic integration can dramatically enhance both operational efficiency and

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