• 5 posts

Developing and Testing a Value Proposition

In today's competitive market, defining and refining a strong value proposition is essential for any business aiming to succeed and grow. A value proposition is a clear statement that explains how a product or service solves a customer's problem or improves their situation, delivers specific benefits,

Freemium strategy and examples

The freemium model is a popular business strategy used by many startups, particularly in the digital and software sectors. This approach offers a basic version of a product or service for free, while charging for advanced features or enhanced functionalities. The main objective is to attract a large user base

Intel's Metrics Mastery: Ambition backed by OKRs

Intel Inside the Numbers Intel Corporation, the behemoth of the semiconductor industry, mastered the art of using metrics to steer its course to success. Here we delve into how Intel created OKRs (Objectives and Key Results), how they used it to turn potential pitfalls into stepping stones, and what we

What is the Lean Startup?

The Lean Startup has emerged as a transformative philosophy, shaping how new companies are built and how new products are launched. Pioneered by Eric Ries in his book "The Lean Startup", this methodology has become a cornerstone for startups looking to innovate rapidly and efficiently. Let's

Software as a Service v Multi-Tenant app. The same thing?

The concepts of multi-tenant applications and Software as a Service (SaaS) are closely related but not identical. Understanding the distinction between the two is crucial for grasping how modern cloud services and applications are delivered. Let's break down the two terms to clarify their relationship and differences. Multi-Tenant