The problem
Small teams have plenty of ideas, and AI makes building them fast. That makes deciding what to build the real constraint. Ideas live in people's heads, decisions get lost in chats, and roadmaps drift away from the strategy they were meant to serve.
Hatchery gives the team one place to think, decide and plan.
What it does
- Private ideas, shared when ready. Everyone keeps their own private ideas, and shares one as a proposal when it's ready for the team.
- Decide together, fairly. The team discusses proposals and votes on what goes into the plan. Scoring stays blind until everyone has scored, and every decision is recorded with its reasons.
- A guided strategy journey. Nine stages, from vision, market and competitors through goals, technology, evidence and priorities to roadmap and delivery, that the team revisits through the year. Gaps are expected and visible, not hidden.
- Roadmaps with built-in checks. Initiatives move from Later to Next to Now only when they meet the criteria the team has agreed, such as a linked goal, evidence and an approved specification. Exceptions are allowed, and recorded.
- Sign-off where it matters. Finance and compliance approvers sign off the decisions that need them.
- Work in the app or with Claude. Use Hatchery in the web app or through Claude, with the same rules either way. Claude can draft specifications and summaries, but nothing AI-written enters the plan until a named person accepts it.
Changes appear for everyone as they happen. Regular reviews show what has changed since the last one, and the full history and a complete export are always available. Each organisation's data is kept separate, people sign in with their Microsoft work accounts, and Hatchery is hosted in Microsoft Azure.
Who it's for
Small product and software teams of roughly 3 to 10 people: founders, directors, product leads and engineers. It's especially suited to teams using AI coding tools, where the hard part is no longer building but agreeing what to build.
Register your interest
Hatchery is coming soon. If you'd like to hear when it's ready, get in touch and tell us a little about your team.