Getting your business information ready for AI
What good data means for a small business using AI, and the ordinary housekeeping that gets your files ready and pays off with or without AI.
· 6 min readFrom the archive: originally published on the Eastpoint blog on 1 April 2016. Some details reflect that time.
In the previous blog post we looked at the IAB digital trend study. I've gone through the report and found some interesting stats, which are shown as Q and As below.
Remember this data is from the US, and a comparison of December 2014 to December 2015. As US trends are often in line with UK trends, it's relevant to see these statistics in lieu of a comparable study from the UK.
Q: Are more online minutes spent on computers or smartphones and tablets?
A: Mobile devices
65% of online minutes are via a mobile device (up on last year)
35% of minutes are via a computer
Q: Are more people using their mobiles to go online?
A: Yes
7% increase for unique visitors to mobile apps (year-on-year)
5% increase to unique visitors to mobile website (year-on-year)
Q: Do people spend more time on mobile apps or websites?
A: Mobile apps
86% mobile app
14% mobile web
Many streaming, gaming and messenger apps will take up large amounts of time, whereas a website, for example a shopping website, only needs time to browse and buy, or collect information.
Q: Do websites get more hits from a computer of a mobile device?
A: Computers
68% computers (down year-on-year)
32% mobile devices (up year-on-year)
Q: Do older people spend less time on smartphones than younger people?
A: Yes
Adults 18-34: Two thirds of time spent on smartphone (up)
Adults 35-54: Half of time spent on smartphone (up)
Q: Do people spend more time on smartphones or tablets?
A:Smartphones
Smartphones 83% (up)
Tablet 17%
Q: Is more time spent on mobile websites or mobile apps when using a smartphone?
A: Apps
86% app minutes
14% browser minutes
Q: What is the most popular social media site?
A: Facebook
Q: What is the most popular ecommerce retail site?
A: Amazon
