Insights

Practical thinking, plainly put.

Short, useful articles on AI, software and cloud for owners and managers of small businesses. No jargon, no hype, just sensible next steps.

A worn footpath cuts diagonally across a lawn between two paved paths in a business park
Software that fits

UX and product design. The importance of designing in the desire paths

“You are not the user.” It’s a statement I’ve carried with me for years. Printed in Times New Roman onto a piece of crumpled A4, it was tacked to the wall...

· 2 min read
A colleague pitches a small sensor device to her team, who listen from sofas
Eastpoint news

Notes from an internal company hack day

We hosted our own Eastpoint IoT hack day and the result was three excellent pitches for health, automotive and environmental products. Varied, but all aimed...

· 2 min read
A developer and an operations engineer talk side by side at a shared desk
Software developmentFor technical readers

Introduction to DevOps

The concept of DevOps is simple. It enables the software development and operations team to work together more efficiently. It has become a common approach...

· 4 min read
A business owner and a product designer look over a 3D-printed prototype in a workshop studio
Good technology decisions

Talk to me about digital innovation partnerships

This blog is about the practical application of being a digital innovation partner. At Eastpoint, we work with businesses who are successful in their field...

· 3 min read
An engineer walks down a long aisle of server racks in a data centre
Software developmentFor technical readers

Building systems for scale

As more people get access to the internet and smart devices, the audience for technology services is growing. A big concern for both start-ups and...

· 3 min read
An engineer plays an acoustic guitar in his home office, with a small robotic arm kit on the desk behind him
Eastpoint news

Guitars, robotic arms and Xamarin - Q and A with Oli

When did you first become interested in software development? It started when I was about 12, in Japan where I grew up. My father was a musician and my mum...

· 6 min read
A software team holds a stand-up meeting beside a board of coloured sticky notes
Good technology decisions

Agile. The right approach for your project

At Eastpoint, we use agile as our approach to software development projects. Here I take a look at why we feel it’s right for our client’s projects. Agile...

· 5 min read
A shopper picks apples in a bright modern supermarket with a phone in her hand
Good technology decisions

Back? To the future!

There’s no question Walmart has completed what it set out to achieve with its Golden Globes ad campaign. The Internet is alive with advertising commentators...

· 3 min read
A front-end developer arranges blank paper cards into a nested layout on a desk
Software developmentFor technical readers

Should I use React JS?

React JS is a JavaScript library for building user interfaces. It was created by Facebook in 2013 and has since been a leading technology in the web...

· 3 min read
A project team in evening wear smiles with a glass award at an awards dinner
Eastpoint news

Transport app named project of the year at national awards

A smart transport app developed by Eastpoint has been named 'project of the year’ at the Intelligent Transport Systems (ITS) UK awards. The mobile...

· 2 min read
A senior developer explains something to a younger colleague at her desk
Software developmentFor technical readers

What is Xamarin.Forms?

Over the last couple of years, we’ve had frequent enquiries regarding Xamarin. Interest in the code-sharing software tool has gained traction and clients...

· 3 min read
Two developers share a high-five across a desk while a colleague laughs
Eastpoint news

Eastpoint are Microsoft Gold partners

We are thrilled to be named Microsoft Gold partners for application development. Last year we achieved silver status through client testimonials and our...

· 1 min read
Get in touch

Let's talk about what's next for your business.

An initial conversation is free and without obligation. Tell us a little about where you are, and we'll take it from there.