Insights

Practical thinking, plainly put.

Short, useful articles on AI, software and cloud for owners and managers of small businesses. No jargon, no hype, just sensible next steps.

A small software team raises mugs in celebration around a table in a bright office
Eastpoint news

Eastpoint achieve Microsoft Silver Partner status for app development

Eastpoint has achieved silver status in the Microsoft Partner programme. The Microsoft Silver competency is awarded based on "specialised expertise, skills...

· 1 min read
A developer tries a VR headset and controller while a colleague watches in an open studio
Software developmentFor technical readers

Three steps to keep up with VR

Virtual, augmented and mixed reality is an exciting world and our imaginations are running wild with the possibilities. It feels like every week there is a...

· 3 min read
A fashion editor leafs through a printed lookbook in a bright studio office
Digital business

What happened to style.com?

While moving our blog to our new site, I browsed some of the older content and saw the post about Style.com. I thought it was weird that since writing it...

· 1 min read
A couple on sun loungers by a hotel pool, one checking a phone
Digital business

Thomson and their mobile mistake

We all know what happened - web and then mobile came, saw, and conquered and established businesses had to react and adapt. What’s far more interesting is...

· 2 min read
Two founders shake hands on a deal in a boardroom overlooking a city skyline
Digital business

Most famous and expensive software acquisitions

We often hear about software acquisitions for huge amounts of money. Most recently, the search software Vurb is reported to be in the process of being...

· 3 min read
A developer compares an app on two phones held side by side at his desk
Software developmentFor technical readers

What is Xamarin?

Xamarin became popular because it brought C (a programming language) to Android, iOS and Windows Phone apps, allowing developers to use their existing...

· 3 min read
An analyst studies printed bar charts at a desk by a large window
Digital business

Online stats Q and A

In the previous blog post we looked at the IAB digital trend study. I've gone through the report and found some interesting stats, which are shown as Q and...

· 1 min read
The owner of an accountancy practice talks through ground rules with two new staff around a table
Secure and resilient

Cyber crime and keeping your business safe

Not all businesses have a formal IT policy, and it's something worth doing. The information shared here came from the cyber crime conference I attended last...

· 2 min read
Three housemates on a sofa each absorbed in their own phone in the evening
Digital business

Where does the online time go?

The Interactive Advertising Bureau (IAB) have released their end-of-year stats for internet use in the US (or the “consumer usage digital trend report”)...

· 1 min read
Small business owners take notes at a security briefing while a speaker talks at the front
Secure and resilient

Cyber crime in Cambridge

I attended a cyber crime conference in Cambridge last week held by Cambridgeshire Police. The event outlined what the police are doing to tackle cyber crime...

· 3 min read
Two friends in a cafe window seat, one shopping on a phone and the other on a tablet
Digital business

More than half of online sales are on a mobile or tablet

More than half of UK online sales were made via a mobile device between November 2015 and January 2016. It's the first time ever that mobile sales have...

· 2 min read
A man with a coffee buys something on his phone at the kitchen island of a modern flat
Digital business

More people are shopping on their mobiles

Mobile ecommerce is often cited as a boom area despite the plateau of online shipping, and this study seems to support that. Buying on smartphones is now...

· 1 min read
Get in touch

Let's talk about what's next for your business.

An initial conversation is free and without obligation. Tell us a little about where you are, and we'll take it from there.