Insights

Practical thinking, plainly put.

Short, useful articles on AI, software and cloud for owners and managers of small businesses. No jargon, no hype, just sensible next steps.

A man with a coffee buys something on his phone at the kitchen island of a modern flat
Digital business

More people are shopping on their mobiles

Mobile ecommerce is often cited as a boom area despite the plateau of online shipping, and this study seems to support that. Buying on smartphones is now...

· 1 min read
Workers sort parcels from roller conveyors into cages in a busy sorting hall
Digital business

Black Friday UK sales reach £3.5billion

Black Friday only began in 2010 in the US but it quickly became a ‘thing’. in the last couple of years it has also taken off the UK along with Cyber Monday...

· 1 min read
A family on the sofa laughs together as the father shops on his phone in the evening
Digital business

Massive Black Friday sales from mobile devices

Black Friday was the biggest ever in the US this year. A report released by Adobe showed that there were $11billion worth of online sales from Black Friday...

· 1 min read
A woman in the back seat of a private hire car looks out at city lights on a rainy evening
Digital business

A brief history of the controversial Uber mobile app

So Uber have won their landmark court case. What were they in court about and why is Uber so controversial? Metres are fitted to London cabs so they can...

· 2 min read
A product owner and a developer review an app on two phones at a desk in a software studio
Digital business

iOS vs Android mobile app development

Most apps in the UK are built for either iOS or Android devices. These are by far the most used. Sometimes you know which you want to build for, sometimes...

· 1 min read
A worker pushes a trolley down a long aisle of boxes in a large fulfilment warehouse
Digital business

Amazon rival website Jet.com - what is it?

Jet.com is an American website currently available only to US citizens. It was founded by Marc Lore, who also founded Diapers.com. When Diapers became a...

· 1 min read
A man in a navy coat reads on his phone on a bench in a glass atrium, his laptop bag at his feet
Digital business

Mobiles overtake laptops for internet browsing

Use of smart phones has overtaken the use of laptops for accessing the internet, according to Ofcom. A new report on the Financial Times website shows how...

· 1 min read
A young woman browses on her phone on a window seat, with a paper shopping bag beside her
Digital business

How popular is social ecommerce?

Social ecommerce (or social commerce) refers to buying goods directly via a social platform. It has been a brewing trend for many years, and always seems...

· 2 min read
A photographer shoots a camel wool coat on a mannequin while a stylist adjusts the collar
Digital business

Vogue publisher to launch ecommerce website Style.com

Style.com is a domain currently used for fashion news and content, but in the autumn it will be launched as a new ecommerce platform, selling luxury clothes...

· 1 min read
A small selection of six jars of homemade jam on a white shelf
Digital business

What will ‘trigger’ visitors to stay on a website?

The original article on three 'psychological triggers' is here and I thought it was a brief but interesting roundup. How often do we see these ‘triggers’...

· 2 min read
A bakery owner checks his phone behind the counter of his shop
Digital business

Google warnings over mobile usability

Google have been emailing webmasters in the last couple of days with warnings about how their websites operate on mobile devices. The email details the...

· 2 min read
Printed product catalogues open on a wooden counter in an independent homeware shop
Digital business

Ecommerce meets old-school print

On the blog we often talk about bricks and mortar stores complementing online sales. Many of our clients have high street shops as well as online stores...

· 2 min read
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